SEIKO Store Hamburg | CHRIST.CHRIST. Associated Architects

After the great success of Germany's first Seiko Boutique in Frankfurt, a second boutique was opened in Hamburg in 2017.

Once again, Christ.Christ., in close collaboration with Seiko, was able to develop a tailored store concept and to integrate it over an area of 120 m² into the listed building on the centrally-located Gänsemarkt.

The exhibition and sales areas are all located on the ground floor, which has been raised above street level. In spite of the differences in level, the transparent and open effect of the display window installation and the sophisticated interior lighting generates an inviting atmosphere and facilitates the view from outside deep into the 20 m-long sales room.

Due to the sensitive coordination of the selected materials and their processing, and the high-quality presentation of the timepieces, an emotional connection is produced between the customer, the product and the brand.

In order to round off and perfect the service, a service workshop for two in-house watchmakers was also set up in Hamburg.