Zv showroom | Studio INTU

Zvika Wallpapers new showroom wants to give its customers a unique and intriguing experience.

Rotem Omer and Natali Toledano, owners of Studio Intu, which specializes in designing commercial spaces, designed a space for the brand that is based on the values of innovation and inspiration and seeks to bring a new line to the world of coverings.

The building in Rishon Lezion has an industrial appearance. The design concept allows it to remain as such, and uses the rough nature to create a design experience supports with color and graphic textures.

The design draws inspiration from the global super brands, which often use bright color spots in the brand's visual design, but makes it accessible to the general public and creates a space that invites and motivates all customers to action. The design concept emphasizes a stimulating and intriguing customer experience and the creation of separate spaces without compromising in the entirety of the entire space.

Throughout the space, the eye will encounter at any given moment intense spots of color in a combination of changing graphics and textures. However, there is a delicate balance that aims to keep the space pleasant for the user.

The main emphasis was placed on the central circular space, which serves as a consultation and deliberation space, a kind of "workroom" where you can get an impression of the samples of the materials and the catalogs. Bounded by round walls on which a changing collection of graphics is displayed, enables a pleasant and stimulating experience for customers.

The designers add: "In today's era, brands have to be smart and reinvent themselves every time. We are in favor of going with the concept to the end, inventing an experience that is unique to the brand and strengthening the relationship between the customer and the brand while visiting the physical space."

Studio Intu specializes in designing stores, commercial spaces and businesses while providing a significant customer experience.

Planning and design: Studio Intu

Photos: Tamir Rogowski

Client: Zvika Wallpapers