Moschino Retail Concept | Andrea Tognon

A striking synchronicity between baroque's sensuous richness and emotional exuberance, merged with a minimalist approach marked by clarity, purpose, and fluidity.  

Delineated by sinuous and clear-cut curves undulating through the space and polyphonic eclecticism, we experience a supple movement towards abstract expressionism voiced by post-modern deco.

Playful disproportion challenges notions of urbane intelligence with an unfamiliar logic and confronts the perception, altering spatial awareness.

In an epitome and manifestation of Moschino as a whimsical brand, the flagship store is a starting point of an evolution that can spark in different directions. The true treasure of this project lies in the free form, the potential and projection for the future in whichever way it flows.

“Sometimes we start to design from memories, sometimes from form, materials and colours. For this project, I started only from words. ” – Andrea Tognon