EDI.Z SH Fashion Week Show Space | Greater Dog Architects

“Death is not the loss of life, but out of time.” - Hua YU

「 Space and Time 」
In the process of exploring the meaning of life and death, the description of literature undoubtedly provides people with a perspective and path. Words are supposed to heal the memory of the past. Life in a moment of time still has not disappeared, it carry to another space, into the eternal.

「 𝙅𝙪𝙣𝙘𝙩𝙞𝙤𝙣 」
The new season of London men's wear brand EDI. Z LINGFENG is inspired by an Oscar winning work in Japan. The film is about an interesting but weird story, a world where people and ghosts coexist. Designer Mr Lingfeng Zhu apply funny taste of colors and structures to express mutual trust and love behind enchantment story.

「 Yomi Wonderland 」
"Yomi" means “acheron" in Japanese, It is a virtual world based on people's imagination.The show space design is another kind of imagination about the dream land of “Acheron world”, we assume that its strange but not full of desolation and fear.
Thus, the space is trying to present a kind of abnormal image.
Ladder, flue, sphere, infinite circular light were wrapped in layers of mirror.
Sawdust after being swallowed and spited by blue liquid, it scattered around and hearing the sound of wandering soul across the world.

Colorful sand is used to record the past of gorgeous life, and these dumped sand will lead people's thoughts into dreamland of Junction.

At the same time, Red Hu and Jin Xin get into such a weird scenes by body movements, and they narrate space from the perspective of performance, and carry out a live performance with 25 models together on fashion show.

Here is a wonderful place, as if there was a ritual activities. In the vision of mirror, you can see the “gost" wearing grotesque appearance in the dry wood chips, and the scene is full of fantasy, interest, adventure and exploration.

Project Name | EDI.Z LINGFENG Shanghai Fashion Week Show Space Design & Performance Client | EDI.Z LINGFENG
Show Space Design | Greater Dog Architects
Design Director | Red Hu & Jin Xin
Project Assistance | Tao Lin
Performer | Red Hu & Jin Xin & 25 Models
Notation Drawing | Jin Xin
Site Assistance | Abi Gu & Zoe Zhang & Bingyu Hu
Area | 200 sqm
Location | Show Space C, Taipinghu Park · Shanghai Xintiandi · Shanghai Fashion Week Project Completion | 04-2019
Photo Credit | Ryan Zhang & Greater Dog