Nutti | 3P Studio

The project - The main objective of this project was to imprint the brand's visual identity on the new children's Nutti store and produce an empathic and interactive environment. Timeless and fun clothing pieces needed to be displayed in an authentic and inclusive way inside the store, where parents could enjoy the space together with their children. The store, as much as it had clothes and accessories for children, should remain timeless, unique and appealing to parents aged between 30 and 40 years old, bringing the memory of childhood to the environment.

The layout - The project originated from a centralized layout, using the symmetry of the building as a starting point for designing the furniture. Large arches were created on the facade to frame the windows, we brought a large central table for service and distributed the pieces both on organic racks fixed on the walls and overhead as well as flexible furniture. These furniture are divided into upholstered puffy stool, stone and metal side tables. Easy to move and with different heights, they can be used in different positions, allowing the display of pieces for different age groups, highlighting items for the child spectator and also serving as a seat for events. The table in the center allows mobility for service according to demand. The furniture design was aligned with the proposal of being an accessible and permeable space, opting for organic and curved lines. We opted for a flexible showcase, with elements that were already placed inside the store for its facade, so that it can change according to the collection. On the perimeter of the store we also have panels that camouflage the doors for internal use - access to the pantry, stock and office, the restroom and product storage doors. These panels in light tones and simple textures, avoid standing out from the whole, creating a backdrop for the clothes and brand logo.

Customer experience - The entire store circuit was designed to be enjoyed with the symmetry of the layout, it manages to reach the perimeters of the store without any visual barrier and finishing at the central table. At the entrance a sofa and a ball pit wait for the interaction of the child and their companions, inviting them to stay longer in the store. The fitting room was designed with two door sizes, for adults, as well as for children, that way, the interaction between the family can be part of the customer experience. The clothes are displayed both on the racks and on the support furniture, many of them are already presented with combination options. Complementary products such as shoes and accessories are displayed on the high shelves and on the furniture below the racks. The brand also has adult clothing items, these items are also displayed on a rack located next to the cashier and in the showcase. The store also has a bathroom with a changing table and a pantry.

Differentials - One of the premises of the project was to take advantage and restore the existing natural wood floor and facade adding the frames, but keeping the original designs of the antique house rented for the store. To avoid energy consumption in air conditioning and clothes fading, solar screens were added to the large showcases. At the top of the building, self-irrigating planters were added, to bring light natural shade and green to the facade. In the lighting project, we took advantage of the low ceiling height to create crown molding around the perimeter of the room and placed light fixtures focused on the center of the table, showcases  and racks. In the passage areas, two large LED profiles linearly mark the symmetry of the store. On racks and shelves, indirect led strips lighten the clothes. The entire environment was designed with a warm and neutral coloring with the possibility of dimming if necessary. The store's natural lighting is also a highlight. All materials used have been thought of in the ease of reproduction for other new stores from the brand. We prioritized the use of white and nude MDF for furniture, and a woody MDF tone that matches the floor. The fabrics of the puffs are easily accessible by the brand's industry, and can be changed as needed. All support furniture and racks prioritized the use of white, with easy retouching and reproduction. The brushed basalt of the washbasin and the side tables was also specified considering the ease of finding the material in all regions where the brand may be present.