Sofia bakery

Everything is pink Geneva / Switzerland / 2022

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The concept for Sofia is very clear: the style and colors must be connected to the female name choice for the franchise, to the brand and to products packaging. 


For these reasons, the spaces are characterized by soft shades of pink, pistachio, baby blue, and lilac, revived by a neat lighting that highlights the products on offer.


The brand Sofia is a young and new brand and the Group plans to open others Sofia soon. 


Considering all this, we helped to strengthen the brand identity by studying and realizing solutions that can be replicated in all Sofia. 


The marble shelves of the tables, the refrigeres virines, the colors desired by the architect perfectly replicated on the furniture and the custom elements are the perfect examples of this.


To realize all elements of the Sofia project we must respect not only the brand’s request but also those of Chef D.Costa. 


In fact the Chef had specific requests for the project materials. He wanted materials and finishes functional, suitable for the intended use but also able to show and enhance his creations. 


We identified the solutions that could satisfy all points. 


We managed all project phases; from design to realization, creating a distinctive place where everything is a communication and differentiation lever, realized custom made for M3 Group.  

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    The concept for Sofia is very clear: the style and colors must be connected to the female name choice for the franchise, to the brand and to products packaging.  For these reasons, the spaces are characterized by soft shades of pink, pistachio, baby blue, and lilac, revived by a neat lighting that highlights the products on offer. The brand Sofia is a young and new brand and the Group plans to open others Sofia soon.  Considering all this, we helped to strengthen the brand identity...

    Project details
    • Year 2022
    • Work started in 2022
    • Work finished in 2022
    • Status Completed works
    • Type Bars/Cafés / Interior Design / Custom Furniture / Furniture design
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