Holistic Showroom | Anthem

Two fashion brands under one roof
Chisinau, Moldova, 2022

This is the Home of family’s business - two fashion brands under one roof. SEKANA and Katea Gri showrooms are situated in the heart of the city on Banulescu-Bodoni street. It is an Isle with warm and soft atmosphere where woman can escape from the rush area of the city and dive in a natural holistic interior.

On the first we can meet SEKANA - brand of women’s classical clothes, which represent feminine character. Here you can find how metal column structures are dressed in textile, wooden furniture for hangers and raw wooden stools.
On the second floor is located Katea Gri - minimalistic and bold brand. The Anthem team discovered essential features of this brand, it appeals to masculinity. Metal hangers, black accents in furniture, raw concrete and metal brutal structures refers to it. And in the same time soft rounded forms of cyclorama’s walls relax the appearance in this space.

Whole interior is covered with diffused light and one warm color with structural paint all over: on the walls and the ceiling. It gives one soft view and tactile pleasant feelings. It was discovered and treated after an old wooden floor under the old covering.
Designers used wood, metal and textile, it brings naturally, soft and also strong characters which represent these two feminine brands.

Architects: Anna Wigandt, Elena Naumova-Sokolova
Photographers: Anastasia & Alex Curly