Stone Island Chicago | OMA - Office for Metropolitan Architecture

Long before social media, Stone Island built a loyal community of followers, drawn by the
brand’s devotion to research and technology. The new stores – in Chicago, Seoul, Munich,
Stockholm – complement Stone Island’s current online presence. Here, the physical and

The new stores are the base for Stone Island’s community. Altar-like spaces and objects
resonate with the rituals of the followers and appeal to new customers. Niches for archive
pieces and prototypes –results of years of experimentation in Stone Island’s lab in Ravarino – and dedicated rooms for collaboration and processes highlight the brand’s dedication to innovation.

The stores serve the community beyond opening hours; public presentations, salons, workshops and private events take place here. 

The architecture of the new stores reflects Stone Island’s approach to product design and
experimentation on materiality. Off-the-shelf materials go through unique treatments to
acquire different appearances and properties. Recycled paper and resins are compressed
under high pressure to become Stone Island’s own defined ‘concrete’. Cork – the central
material to the Stone Island stores – is burnt, sandblasted and coated, turning dark and
textured, while remaining sound absorbent and humidity controlling. Corrugated steel
panels, sand-coated, acquire a soft surface. A chandelier-like digital display, suspended
from the ceiling, broadcasts Stone Island’s culture, music, and storytelling to its community.

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Status: Completed

Client: Stone Island Location: Chicago Program: Retail

AMO Director: Samir Bantal
Project Leaders: Natalie Konopelski, Giulio Margheri, Mateusz Kiercz

TEAM
Concept: Samir Bantal, Marina Bonet, Valerio Di Festa, Kael Fineout, Camille Filbien, Giulio
Margheri, Mateusz Kiercz, Natalie Konopelski, Adam Kouki, Andrea Masini
Stores: Samir Bantal, Kael Fineout, Mateusz Kiercz, Andrea Masini, Giovanni Nembrini, Caterina Solini

COLLABORATORS
Tim Hooijmans Tim Teven Studio Elvis Wesley Studio Corkhino