LITEX SURFACE Headquarter by JUMGO Creative | Design aesthetics

Chengdu / China / 2021

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Project Name: LITEX SURFACE Headquarter


Client: LITEX SURFACE


Project Location: Foshan, Guangdong, China


Project Area: 370㎡


Design Time: 2021. 07


Completion Time: 2021. 12


Design Firm: JUMGO Creative( www.jumgodesign.com)


Chief Designer: Holy He


Design Team: Easong Zeng, Stone Shi


Graphic and Visual Design: Ci-yuong Chen, Summer Shu, Jekker Zhang


Installation: Andy Xing


Photographer: Chuan He


 


LITEX SURFACE Headquarter 


In today's consumption upgrade, traditional retail has ushered in newer market challenges. For LITEX SURFACE, the key to the brand flagship store lies in: heavy characterization of the field spirit, seeking breakthroughs in tradition, and forming symbiosis with the brand. For JUMGO, it is more about finding an appropriate expression in the sequence. Under the premise of conforming to business logic, re-analyzing the brand and tailoring it may be more in line with the current needs of LITEX SURFACE. This is a fresh start for both parties.


 


 


LITEX


Is beautiful


It's a momentary bloom beyond the ordinary


It is the profound heart under the brilliance


--- Super symbol


From the communication of demand to the completion of the flagship store. We want to achieve an "unconventional" effect.A breakthrough in technique is not enough to become a classic. To seek "uniqueness" from the brand itself can be a more appropriate means for long-term commercial communication. The symbol installation independently customized for LITEX SURFACE is also applied, extracting the appropriate extended graphics from the brand visual symbols and combining light and shadow remodeling with three-dimensional expression, displayed in the first perspective of consumers. We named it: LITEX SHADOW


 


 


LITEX


Is appropriate


It's a tribute to naturalism balancing life


It's a timeless classic


---Learn about the path


As the flagship store of the headquarters, different from the traditional exhibition hall, we do not want to directly display the product business in front of the audience. More from the perspective of the brand's living room, sit and talk. Therefore, in the way of entering, we comprehend the integration of nature from the oriental artistic conception, and lead to the secluded through winding paths. When you enter, you will see wild interest, and you will see flowers blooming along the way. 


 


 


LITEX


Also establish


Is unbreakable courage


Say goodbye to mediocrity


Change scene


In the retail format, the color-changing system is boldly used to express the visual core and form a completely independent brand temperament. The purpose is to create an "immersive space" between the public and private areas, so that consumers have a certain sense of ritual in the transition between the two different fields. This is undoubtedly a bold attempt for a traditional store, and I hope this design can leave a deep enough impression on the guests.


 


 


LITEX


Also the market


Judging the future based on the present


Integrate with the market


--- Living in the light


After entering the space, we also return to the product itself, which is different from the common dark field space. According to the regional weather, a large number of natural light sources are introduced, so that the talks in the entire central area and the product display in the back field are full of a more life-like atmosphere. , but also more in line with the product characteristics of LITEX SURFACE. In such a situation, the exhibition hall is more like a "reception area". Whether it is business talks or product sales, it is more comfortable and natural here. Whether it is day or night, it is possible to "stay". In terms of product display, JUMGO also creates a display structure that is more suitable for the characteristics of the product. Under the different lighting modes of artificial and natural, the product can be displayed to customers in an all-round way as much as possible.


 


 


LITEX


Even more sharp


Thinking outside the industry


With sharp brand power


Open up new horizons


--- User stickiness


Whether it is spatial scale or brand expression, JUMGO wants to achieve a certain "de-commercialization" effect in terms of experience in this design. Product and space are inseparable. From the spatial structure to the consideration of details, it is to let consumers have a different and traditional feeling, immerse in it, sit down and feel it slowly. This may be one of the ways in which business can become more sticky with consumers in the future.


 


 


LITEX


More trend


With rebelliousness in the bones


Move forward with courage


Leave behind works designed and manufactured in China for the world


Neither product nor space should be reduced to a derivative under a certain "style".


We all try our best to return to our inner creation and breakthrough in our creations again and again.


What you see and do brings more independent thinking, which both LITEX SURFACE and JUMGO have reached an agreement.


 

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    Project Name: LITEX SURFACE Headquarter Client: LITEX SURFACE Project Location: Foshan, Guangdong, China Project Area: 370㎡ Design Time: 2021. 07 Completion Time: 2021. 12 Design Firm: JUMGO Creative( www.jumgodesign.com) Chief Designer: Holy He Design Team: Easong Zeng, Stone Shi Graphic and Visual Design: Ci-yuong Chen, Summer Shu, Jekker Zhang Installation: Andy Xing Photographer: Chuan He   LITEX SURFACE Headquarter  In today's consumption upgrade, traditional retail...

    Project details
    • Year 2021
    • Work started in 2021
    • Work finished in 2021
    • Status Completed works
    • Type Showrooms/Shops / Interior Design
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