Music Party KTV by JUMGO CREATIVE | Design aesthetics

Chengdu / China / 2022

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Project Name: Music Party KTV


Location: Chengdu, China


Area: Inside 1017㎡


Design Time: 2021. 07


Completion Time: 2022. 01


Design Company: JUMGO CREATIVE ( www.jumgodesign.com)


Space Design: Holy He, Lemonda Luo, Yu Li, KiKi Yang


Brand Design: Ciyoung Chen, Symue Shu, Jekker Zhang


Furnishings Design: Andy Xing


Space Photographer: He Chuan


Character Photographer: Toy Wang


 


MUSIC PARTY KTV


[CHINA TOWN]


Unusual


Music Party created a new concept of "new generation of entertainment". Repeated system remoulding is a challenge to tradition.


For the extremely young market positioning, Music Party clearly knows that only the consumption system that is more suitable for young people.


And the construction of consumption scenes can reflect the brand proposition of Music Party.


[IT S TIME TO PART]


It is not only a slogan, but also consumers' brand impression of Music Party.


So the reconstruction for this headquarter


[starting from the system and breaking the spiritual connection from the vision]


 


[The New Generation]


Precise positioning [00-05] the market also positions the design direction


Every generation has its own rebellious stage


[having a personality of one's own]


And then integrate with the imprint of the times


As the existing world senses of this generation born in the context of a new era,


they also have confidence in their own culture.


 


irrational product


The core of the spirit of entertainment should be flying again and again within the rules. The process of creating surprising results.


To some extent, we do not want to determine the design results in a certain style.


Do not delve into cultural attributes.


Starting from the spirit of entertainment and with [a kind of excited] emotion, it runs through the whole design process.


We hope that the brand will finally present a bright result


So we use blending and hedging of eastern and western elements


Thus forming a strong sense of withdrawal


The results presented are not called [iterations]


But based on the brand framework


Another expression, we call it [irrational product]


 


Restructure


Jumgo has always put brand equity in the first place. But the conventional visual representation is obviously too common.


So we start again


[dynamic visual design]


Reorganize the existing brand elements and re create according to the new space expression


While allowing the brand to continue


Present to customers with a new dynamic feeling


So as to maximize the integration with entertainment mood


 


Unlimited entertainment


Starting from the spirit of entertainment and with [a kind of excited] emotion, it runs through the whole design process.


We hope that the brand will finally present a bright result


For such a brand independent store


We hope that in this small space


Create more imagination


It is another breakthrough attempt based on systematization


Create new business topics for brands


of course


We think this approach can better reflect the core of the brand


So you might as well shout out


[IT S TIME TO PARTY]


Unlimited entertainment


 

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    Project Name: Music Party KTV Location: Chengdu, China Area: Inside 1017㎡ Design Time: 2021. 07 Completion Time: 2022. 01 Design Company: JUMGO CREATIVE ( www.jumgodesign.com) Space Design: Holy He, Lemonda Luo, Yu Li, KiKi Yang Brand Design: Ciyoung Chen, Symue Shu, Jekker Zhang Furnishings Design: Andy Xing Space Photographer: He Chuan Character Photographer: Toy Wang   MUSIC PARTY KTV [CHINA TOWN] Unusual Music Party created a new concept of "new generation of...

    Project details
    • Year 2022
    • Work started in 2021
    • Work finished in 2022
    • Status Completed works
    • Type Bars/Cafés / Interior Design
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