Music Party KTV by JUMGO CREATIVE | Design aesthetics

Project Name: Music Party KTV

Location: Chengdu, China

Area: Inside 1017㎡

Design Time: 2021. 07

Completion Time: 2022. 01

Design Company: JUMGO CREATIVE ( www.jumgodesign.com)

Space Design: Holy He, Lemonda Luo, Yu Li, KiKi Yang

Brand Design: Ciyoung Chen, Symue Shu, Jekker Zhang

Furnishings Design: Andy Xing

Space Photographer: He Chuan

Character Photographer: Toy Wang

MUSIC PARTY KTV

[CHINA TOWN]

Unusual

Music Party created a new concept of "new generation of entertainment". Repeated system remoulding is a challenge to tradition.

For the extremely young market positioning, Music Party clearly knows that only the consumption system that is more suitable for young people.

And the construction of consumption scenes can reflect the brand proposition of Music Party.

[IT S TIME TO PART]

It is not only a slogan, but also consumers' brand impression of Music Party.

So the reconstruction for this headquarter

[starting from the system and breaking the spiritual connection from the vision]

[The New Generation]

Precise positioning [00-05] the market also positions the design direction

Every generation has its own rebellious stage

[having a personality of one's own]

And then integrate with the imprint of the times

As the existing world senses of this generation born in the context of a new era,

they also have confidence in their own culture.

irrational product

The core of the spirit of entertainment should be flying again and again within the rules. The process of creating surprising results.

To some extent, we do not want to determine the design results in a certain style.

Do not delve into cultural attributes.

Starting from the spirit of entertainment and with [a kind of excited] emotion, it runs through the whole design process.

We hope that the brand will finally present a bright result

So we use blending and hedging of eastern and western elements

Thus forming a strong sense of withdrawal

The results presented are not called [iterations]

But based on the brand framework

Another expression, we call it [irrational product]

Restructure

Jumgo has always put brand equity in the first place. But the conventional visual representation is obviously too common.

So we start again

[dynamic visual design]

Reorganize the existing brand elements and re create according to the new space expression

While allowing the brand to continue

Present to customers with a new dynamic feeling

So as to maximize the integration with entertainment mood

Unlimited entertainment

Starting from the spirit of entertainment and with [a kind of excited] emotion, it runs through the whole design process.

We hope that the brand will finally present a bright result

For such a brand independent store

We hope that in this small space

Create more imagination

It is another breakthrough attempt based on systematization

Create new business topics for brands

of course

We think this approach can better reflect the core of the brand

So you might as well shout out

[IT S TIME TO PARTY]

Unlimited entertainment