Rolling Stones | INNOCAD architecture

Graz / Austria / 2013

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INNOCAD and its multidisciplinary team, consisting of fashion and product designers, sound and media designers, won the Graz Armory “Cannon Room” competition.


 


The task of creating a new information center for Graz Tourismus and, in synergy with this, an attractive entrance to the Provincial Armory called for an approach transcending architecture alone. The result is a consistent corporate identity combining architecture, media and merchandising aspects.


 


The “Murnockerl” (cobblestone), a typical stone, is the basic building block of the concept, being a contextual link, a metaphor, a corporate symbol and a form-giving element in one.


The result is an award-winning interdisciplinary design example for Graz as UNESCO City of Design.

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    INNOCAD and its multidisciplinary team, consisting of fashion and product designers, sound and media designers, won the Graz Armory “Cannon Room” competition.   The task of creating a new information center for Graz Tourismus and, in synergy with this, an attractive entrance to the Provincial Armory called for an approach transcending architecture alone. The result is a consistent corporate identity combining architecture, media and merchandising aspects.   The...

    Project details
    • Year 2013
    • Work started in 2013
    • Work finished in 2013
    • Client Universalmuseum Joanneum GmbH
    • Status Completed works
    • Type Interior Design / Lighting Design / Exhibitions /Installations
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