Lululemon Brookfield Place | Biasol

Lululemon’s new Sydney flagship store, located in the newly redeveloped mixed-use precinct Brookfield Place, is the activewear brand’s largest and first multi-level store in Australia and New Zealand. Pushing the boundaries of design within Lululemon’s most premium interior and branding guidelines, the new store integrates retail and hospitality offerings to create a space where the community can connect with the active Lululemon lifestyle and experience a union of the mind, body and spirit.

Contrasting natural textures of light timber and terrazzo are dynamic and calming, while bright ambient light is eye-catching and inviting through the two-storey front windows. It illuminates the shopfront, and highlights the movement and flow within the store. The layout is an engaging experience with communal tables, approachable point-of-sale counter and spacious product placement. The first floor can be transformed into a yoga room, and changing areas have light timber joinery and cladding to provide a warm, welcoming and naturally textured space.