Poison Drop Krasnodar | Nastya Kolchina

Our beloved clients decided to distribute beauty in all major Russian cities and started, in fact, from Rostov. But something went wrong with the lease, and the first store outside of Moscow was a store in Krasnodar (although the sketches of Rostov are forever in my heart, it turned out to be a masterpiece)

Although the work with the ceiling has already become a trademark of Poizon stores, in this case we decided to keep the ventilation and fire systems - partly because of the timing, partly because we were working on several projects at the same time and there was a feeling of "overheated" ideas. By the way, "manuscripts don't burn" applies to interior design as well. For example, it often happens to me that some cool thoughts migrate from project to project until they wait for implementation - this was the case with the ceiling on a mathematical grid, which we finally implemented in this store

An important feature of the store is a glass wall that opens into the side aisle of the shopping center - from the inside it is a mirror for trying on jewelry, from the outside it is a showcase that additionally draws attention to the store.
In this space, we tried new ways of displaying jewelry, such as a long shelf at the end of the store to display palettes with chains interspersed with photographs, magazines and books.

One of the main features of the project was the sculpture at the entrance - it was made by a team of sculptors from Moscow. It attracts attention with a lively, handmade, real texture - reflecting the values ​​of the brand and the characteristics of the room.