Estrela Beauty | Mauricio Queiroz

A playful project, in pink, with real dressing tables, a make-up studio, technological interactivity and expository displays where colorful and fun products almost fly. Estrela Beauty store is ready to show what it came for!

The challenge of this project was to mix this playful world with the experiences offered to a target audience and, of course, the exhibitors that house the entire collection of the Estrela Beauty brand.

With more than 80 years of history, Estrela Brinquedos intended to diversify its operations and reach its centenary with strength. In this way, created the brand of play make-up and accessories, Estrela Beauty, dedicated exclusively to children and young people, with a collection of products that values ​​diversity, experimentation and self-confidence.

Estrela Brinquedos gave us a very detailed briefing. The purpose of the project was not to develop the child's vanity, but to give the option of makeup as a toy linked to children's empowerment and self-esteem.

Another concern of this project was to serve a target audience of a very different age group, from 2 to 12 years old, with a single store format.

From this, we designed a completely monochromatic store, all in a discreet pink. The furniture follows a traditional model, with shelves, counters, central tables, dressing rooms and chairs, like those found in a perfumery for adults. However, with elements of easy identification for the child within their culture and perception.

In Visual Merchandising, all the specific displays were developed for each of the products – lipsticks, blushes, nail polishes, among others – all in acrylic and with visual communication.

Regarding materials, in the completely pink store (walls, ceiling and furniture), we interspersed mirrors on the walls. The fabrics appear inside the cabinets and in armchairs / poufs, dressers have a classic design, the windows and scenographic doors of the studio have glass and frames. A delicate and classic texture was created on the wall, following the line used for the furniture, applying the Forrorama coating, also painted in pink.