Retail Space of Zhima Health at the Universal Beijing Resort

Reminiscent of Inception: Retail Space of Zhima Health at the Universal Beijing Resort

What Wang Yong had in mind was to target a certain customer group for Zhima Health with a brand new architectural style, which should conform with the culture of Universal Beijing Resort, cater to the diversified consumption preferences of the young generation, comply with the brand genes of Zhima Health and fit in the limited space.

Taking advantage of the high ceiling, Wang Yong deployed numerous towering wood arches, which were designed to intersect on the ceiling and then extend all the way down to the bottom of the rammed earth walls where product shelves were mounted.

Four pairs of life-size wood spiral stairs echo each other overhead, threading through arches from a height and dominating the shop-in-shop. The entire space, thanks to the arches and stair structures, resembles an unfolded accordion which is waking up the folded time and space.

On both horizontal and vertical dimensions, the use of mirrors enhances visual spaciousness. A whole glass on the ceiling and one side of the wall, together with the stretching structures that present a distortion in time and space, seems to have eliminated the boundary of the space and distorted time in a dazzling way. With light projecting from underneath the ground and structured light belts on the arches, a metaverse of new retail space is throwing its arms wide open to all customers.

Project Details
Project Location: Beijing, China
Customer: Beijing Tongrentang Health Pharmaceutical Company
Time of Design: September, 2021
Interior Design: Beijing Wuxiang Space Architecture Design Studio
Building Type: Commercial
Lead Designer: Wang Yong
Design Team: Wang Yong, Yu Yue, Jia Zhiyong, Zhu Chenxu, Tan Wei, Zhang Guiying, Beijing Wuxiang Space Architecture Design Studio
Photography: Zheng Yan
Project Planning: Le Brand Strategy Agency
Copywriting Agency: NARJEELING