VITA GREEN BLOCK A | JUNWEI SHEN

About the project

Lost in the busy metropolis,

Every one of us holding on to dreams are like every one of the tiny snails holding on to their life,

Carrying the heavy shell on our back,

Yet marching towards the big dream in steady progress….

 VITA GREEN BLOCK A is a Slow Life block built on the theme of Vertical Market, Slow Pace Living Style, and the core of which is cultural experience, natural environment-friendly, infinite creativity. The commercial form will include retailing, catering, liberal arts, living equipment etc.. With a luscious life interest, a metropolitan leisure taste, arrays of delicate gourmets, composing an unique atmosphere mixed with ecology, art and commerce, we present you the gorgeous attraction facet of VITA GREEN!

The designer is aware that the current large shopping malls are rarely building communities with a sense of belonging. The new generation of youngsters possess a consuming demand different from the past. The commercial form that merely provides shopping will no longer attract consumers to keep coming back. Especially under the circumstance that e-commerce has a great price advantage, the commercial entities nowadays have to create the experiences e-commerce can’t provide so that profit can be made for survival in this era. Therefore, the designer is expecting to build VITA GREEN into a small scale yet full of wonder place with brand new consuming pattern based on customer experience.

 This open shopping center has categorized the public area and the rented brands according to their characteristics. The designer categorizes according to different themes of “living style”, in ways that consumers are encouraged to explore, experience various products and living styles.

 Snail is an optimistic, who travels with the house on his back; it follows its path in slow pace but firm and steady. It has the faith that the future will be full of sunshine. Inheriting this concept, the designer creates a highly recognizable pattern based on the image of snail, as the element forming “VITA GREEN” space. The abstract swirling pattern based on “the snail shell” appears repeatedly in his design, as if the inspirations and ideas are springing up at all time, reprinting the endless curiosity and creativity.

Project name:  VITA GREEN BLOCK A

 Architect'Firm: ARIZON DESIGN

Architect:  JUNWEI SHEN

Project location: Zhengzhou,China.

Completion Year: Oct. 2016

Project Area:  11803 ㎡

Category: shopping mall

Photographs: SHEN–PHOTO