Caesarstone House | Baranowitz + Kronenberg

Renowned architects Baranowitz + Kronenberg (B+K) have designed a masterful space for Tel Aviv’s pioneers in quartz surfacing, Caesarstone est. 1987. The House of Caesarstone will be a multifaceted and multi-sensorial meeting place for design aficionados to exchange ideas and make connections — serving as a catalyst for great design. 

Caesarstone encourages innovation and sets industry trends through its unique textures, finishes and radical new designs. Mirroring this cutting-edge approach, B+K’s design concept pushes beyond the traditional retail function to consider the emotions, senses and holistic experience of guests. The space engages customers through the striking presentation of materials introducing layered platforms of experiences that ignite the imaginations of lifestyle and design enthusiasts. A highlight of the design is the dynamic stone swing positioned in the entrance, which coaxes the eye up towards the onsite coffee bar. 

While an open plan prevails, B+K have created a series of ‘rooms’ generated by raised levels that are strikingly different yet fluidly connected; a design trademark of the studio, stamped on The House of Caesarstone. The spatial arrangement ascends in elevations allowing multiple events to take place simultaneously and effortlessly, allowing guests to feel at liberty to join in as they please. A cinema box is established through the use of glass panels. Monochromatic tones flow throughout the space, emphasised by a repetition of ‘Concrete Grey’ leaving Caesarstone’s vibrant collection to punctuate the sleek grey plane. The products displayed start with existing bespoke pieces from Caesarstone's past collaborations with various artists, combined with B+K’s own custom designs and ready-to-buy seating pieces which make up the ‘Living Room’ space. The lighting scheme follows the notion of the space as a big open house, keeping a uniform style to build an effortless and seamless atmosphere, bolstering the absent-present relationship within the different rooms of the house. Superficially minimalist, on further inspection guests can see the ways in which B+K have amplified the space with intelligent details; note the reflective ceiling and enveloped walls. 

B+K Co-Founder Irene Kronenberg, says: “We are delighted with the result of The House of Caesarstone and how through strategic design, visitors are encouraged to explore and discover the work both of man and nature. At the end of the day it is all about people and creating a lifestyle ecosystem that reinforces their sense of engagement and loyalty to the brand at every touchpoint. The House is aligned with our target audience live experiences which adds meaning and fosters tangible and transient relationship. The more multifaceted the relationship is, the more the House becomes a destination hub and a leader of its kind."