RETAIL BRANDING PRIMADONNA

With over 400 stores worldwide, Primadonna Collection can count on a widespread retail network and strong recognition even abroad, where it represents a perfect expression of Italian entrepreneurship and its combination of innovation and tradition. Let’s see the Prima Donna Retail Concept.

Primadonna’s standards are all inspired by excellence. Maximum attention to design, lights, and colors… in the stores, everything is chosen to excite the happiness.

Prima Donna Retail Concept
The guidelines are simple and able to maximize everyone’s visual comfort, allowing you to freely experience the space by looking and trying the product.

In short, everything has a design studied so as not to divert attention from the most important asset: the Primadonna Collection products!

VISION
A fashion close to all women, to their daily emotions, to their desire to be unique and always in step with the right trend.

Prima Donna Retail Concept
MISSION
Representing the constant reference point for the style and fashion of all women, involving an ever-growing number of generations and market segments, gathering all the desires, emotions, and needs of the female world.

VALUES
The charm of tradition and the style of innovation, passion for style, and unconditional love for the profession.
Dedication in taking care of every single detail. Primadonna is on essential values ​​through, every day celebrates the identity and soul of all women.

Primadonna Collection, a brand of Primadonna Spa, with its network of over 300 stores in Italy and 100 worldwide. Offers a collection of shoes and fashion accessories, intended for women who are attentive to the latest trends.

 
Prima Donna Retail Concept

The quality ratio price proposed by Primadonna Collection is excellent, while, in the stores, the offers are constantly renewed to satisfy the requests of the most demanding consumers.

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