Fox Away | VIM studio

coffee with style Bucharest / Romania / 2019

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2 Love 629 Visits Published

Our main goal was to design a Coffee to go place with a clearly defined and recognizable identity; a Coffee shop where anyone can stop for a short break, where coffee and also a well-chosen book, invite you to relax.


The space limitation was one of the project’s provocations but that led the design process towards planning a multi-functional space.


The chromatic limitation imposed by the existing carpentry (on which interventions were not possible) was transformed into an advantage by the harmonious integration of its colour in the brand that was born. The result is a coherent dialogue of materials, textures and shades interlaced to form the final identity of Fox Away.


The main term that defines the interior design of Fox Away is fluidity. The design concept is centred around visual continuity, made possible by using and bending the same material on several surfaces - walls, bench, floor and bar; thus, the visual boundaries between the planes are erased, increasing the impression of spaciousness.

BigSEE Interior Design Award 2020 - Winner, Hospitality, Interior, Romania
https://bigsee.eu/fox-away-bucharest/

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    Our main goal was to design a Coffee to go place with a clearly defined and recognizable identity; a Coffee shop where anyone can stop for a short break, where coffee and also a well-chosen book, invite you to relax. The space limitation was one of the project’s provocations but that led the design process towards planning a multi-functional space. The chromatic limitation imposed by the existing carpentry (on which interventions were not possible) was transformed into an advantage by...

    Project details
    • Year 2019
    • Status Completed works
    • Type Bars/Cafés / Interior Design / Custom Furniture / Lighting Design / Furniture design / Product design
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