Toh | MXTAD / mxtad

Naming, branding and interior design for a new project of luxury apartments in Tulum,one of the most important and fast-growing beaches of Mexico. We developed the name and language of the brand as a project that had to fit and complement the previously developed architectural project, in a way that we could translate it and incorporate it in a harmonious way to the interior design.

Inspired by its surroundings, culture and stories, we discover the legend of a type of bird endemic to the Riviera Maya that naturally lives near the cenotes. Its name: Toh, a mysterious name that provides this development with an identity linked to its place of origin and its particular nature.

The language is based on elements of rustic lines and ancient glyphs, combined with powerful natural colors which endows personality & serve as a contrast to the natural textures present in the architectural project.