One Way Coffee | MXTAD / mxtad

Traveling and everything related to this exciting way of life was the starting point for the branding of this cafeteria. The graphics & language are inspired by the experience lived in the different ports and platforms as a preamble to the journey ahead, always looking for the user to enjoy the experience and feel like a true frequent traveler.

 One Way Coffee is a journey lived through each element designed for the customers. The labels on food packages resemble boarding passes, at the same time takeaway bags and boxes are filled with labels from different "places", reminiscent of the old suitcases of tireless globetrotters, when actually they indicate the food and beverages inside them.

 To complete the tour, we developed the loyalty card as a "passport", where the client can collect stamps that refer to the products they consume and their place of origin, making each visit to One Way Coffee a different experience.