Buenas Puntadas & Wattas | MXTAD / mxtad

Branding for a series of characters created & knitted by hand by Ade Mantilla, a marketing & design teacher with great manual & creative skills, mother of two toddler daughters. She slowly started to shape the characters as a request of her little ones, without knowing they will soon become a family available for other kids. 

 Buenas Puntadas (which in Spanish also means “good point”), is an umbrella branding project for a set of hand knitted products. Different characters, inspired by nature and different worlds, are created to be a special companion in children's lives. Each character has its own name and distinctive personality, as well as heart, knitted with the last stitch, which shows the delicacy and time invested in every single one.

 Based on the potential of Buenas Puntadas & Wattas, we developed a complete brand language, as well as all the necessary graphics for its merchandising. As a complementary element, we illustrated each character in order to describe their peculiar charm in a more attractive way for children. In a following phase it is scheduled to design a series of digital and printed tales in addition to educational material to complement the offer.