Jatachi restaurant | estudio CO–A

In the face of the "leitmotiv" asian street food, we seek to enter the street inside the restaurant; both with the materials, lighting and furniture adopted in the interior design and with the street art that inspires in the communication to the graphic designers of Pràctica Design. The urban print enters the interior.
 
Outside, the strategy is repeated, you can see the metal seen facade on which the logo stands out on a large scale, repeatedly and arbitrarily, just like the tags we find on the streets.
 
“Inspired by the sticker art culture in graffiti, the logo works as a tag, marking massively and indiscriminately all the restaurant media and collaterals”explain the graphic designers.
 
The decision to adopt the seen materials (concrete, brick and iron) is due to the desire to have a neutral background on which graphic designers will apply the logo repeatedly, making it stand out, just as it happens in the facades
 
The same furniture is used in the interior and exterior, chairs and tables, always with this will to enter the urban atmosphere inside.
 
In terms of distribution, the central location and the overhead lighting of the bar give it a leading role in the space, where it encourages people to sit down and share the experience, just as it happens in urban spaces.
 
Iron is the predominant material, present in the entrance door, in the bar and in the tables. It was decided to use the same material for the the bar' surface as for the tables and thus always have the same background for the dishes of the restaurant; a neutral background that highlights the food.