YAMAZAKI BAKERY | Mamoru Maeda

“YAMAZAKI Boulangerie chaude” is B2 of “Takashimaya” in Ho Chi Minh City.

 “SAIGON CENTER” is recognized as the best store in the region, and its core tenant is “Takashimaya”.

 Before the renovation, it was a dark-colored store, so I decided to make it a bright and clean store after the renovation.

 “SAIGON CENTER” is a commercial facility with many wealthy foreigners such as Westerners and Japanese and Vietnamese.

The design was focused on how to create a “luxury” feeling as it was a Japanese brand bakery.

 The base color is oak wood color and white.

“Oak wood color” reminiscent of “kindness, softness and warmth of nature” + “white” reminiscent of “cleanness and refreshingness”.

"White and brown" is a color composition reminiscent of [freshly baked bread].

I adopted this coloring from the above two points.

The accent color is “brass plating”, reminiscent of “golden shining wheat”, creating a high-class feeling due to the metallic glitter.

 The amount of display furniture has also been reduced from before the renovation.

From the desire to choose freshly baked bread in a relaxed environment, I decided to focus on the flow line.

Open-type furniture is the current trend design.

However, many Vietnamese people touch the bread directly with their hands.

The reason is because I want to check warmth and softness.

So I adopted a fixture with a door.

The gloss of the brass plating used at the point gives an elegant and luxurious image.

The sense of luxury is a “Japanese brand” for foreigners and wealthy Vietnamese, expressing “confidence in price and quality”.

Thanks to you, the customer contacted me that “Sales are very good” and I feel that I have done a good job.