Silver Deer | MATERIA Gustavo Carmona

Silver Deer Artz, was created under a concept that gives continuity to the first store located in Polanco, Mexico City. The challenge in this new store was its footage, which tripled the size of the previous Silver Deer store. With 1040 m², we integrate a separate program for family products (women, men, grooming, shoes & travel).

The concept that establishes the link between the two Silver Deer is the forest as a system of composition, understanding it as an organic, natural and changing organism; for this concept we integrate the human intervention in the forest, that results in the villa as a notion of organization and adaptability of the forest to this appropriation.

We establish a central space around which we placed cabins by-product of families that allowed a dynamic movement, taking the center as a reference. The location formally responds to the original typology of a cabin, this allowed us to unify the language and at the same time show a diversity of variants starting from the same typology, we present the cabin: formed by serial elements, sectioned, transparent and framed, establishing different positions that allow contrast, all the above prioritizing the products exhibited.