Zhongyou Women and Children Theme Pavilion | TBDC tbdc

In nowadays, online retailers have been gradually changing customers’ shopping habits. To face the impact, retail stores urge to make alternations. Department stores need to not only provide selling and product experience purposes, but also offer a more comfortable atmosphere. Therefore, the center of the space has transformed from product itself to product and costumer experience.

For ChungYo Department Store Renovation case, TBDC remodeled the children and maternity floor. Hence, we focused more on the mother and infants’ needs. Circulation, color theme, public space, and even the restroom area are elements that have been considered based on children and parents’ preference.

First, TBDC divided the entire floor into two sections: B and C, connected with a center plaza. We categorized complex lifestyle counters into the center of area B, surrounded by children’s toy and toddler’s brand clothing shops. Maternity supplies are in area C, along with the breastfeeding section. Through this classification, customers can differentiate these areas easily when they shop around.

In section B, TBDC used wooden frame to categorized counters in the vaulted area. The lighting is on the ceiling, which can be adjusted based on different demands. TBDC also used different colors and textures to distinguish each counter’s space and extant the space visually. For section C, different shades of arc shape design have been used from the ceiling to the floor. The beauty of lines can create the synchronization of space.

The vaulted area that connects section B and C are designed base on the idea of open- space plaza. We tried our best to increase the natural lighting and used wooden boxes to replace the original glass shield, so that it is easier to be cleaned up. The asymmetric design has multiple purposes including
product display and guiding the line of motion. We also added some Tetris blocks on the top of the ceiling. Additionally, we saved some space for riser, audio/ video players, and power supply for special occasions and events.

In general, we use sustainable product that can be easily taking care of, friendly pedestrian flow, breastfeeding area, restroom with marine theme, water supply and many other devices, so that children and their parents can enjoy a comfortable and safe shopping environment.