Hua Shan Tin | TBDC tbdc

Value Creation

The depository of the bank built in 1952 has been idled for long. TBDC transforms her into a design style hotel. Through the customer segment identification and cultural heritage connection, we propose the storytelling of the hotel facilities and guestrooms. At the same time, through the cross-domain cooperation and the suggestions on business model innovation, we achieve the social media propagation. Through a series of thoughts of value innovation, we further change the profit structure of the hotel. Besides the guestrooms, all the other facilities can do their share to create profits for the corporation.

With the respect for history, TBDC preserves the complete architectural structure of the old depository, including the funnel-shape columns supporting the floors, iron windows, vent holes, and the thick and heavy vault door. These memories are integrated in the public space such as the art gallery, performance venue, all-day restaurant, bar, cultural and creative product store, and rooftop market as well as the guestrooms. The new scenes have become the carriers of both cultural creativity and artistic elements and provided the users with an experience of time travel, keeping flexibility and also creating profits.

Economic Advantage

TBDC has made use of a large number of materials which are eco-friendly, not expensive, and easy to maintain. The plans of the site construction and off-site production are made. Through the proper treatment of the flow and detailed functions, we raise the operation efficiency, achieve the goal of cost control, and create the edge for the corporation in the market competition. Therefore, a totally different style has replaced the traditional renovation. The guestroom properties with the character images, large story murals, and decorations can create the space effect with impact considering the economic advantage.