The Living Room | KeyConcept

The brief was to create a beautiful memorable social space inspired by the cultural brand values of the fashion brand FMM Dubai. The space design was highly inspired by the women's' majlis room. It is then taken out of its context from a home into a commercial environment. The result was a homey setting in an unexpected place. Complimented by a coffee and desert bar, it takes the retail experience to a whole new level. It also doubles as an intimate co-working space that caters to its customers well enough.

A high concentration of pink in such a small space, it all seem to express complexity in a subtle way. Pink painted walls, pink velvet sofa and metal copper trims on the coffee bar and even in the fixtures creates a very rich atmosphere.

The oak wood floors in herringbone pattern, the white carara marble cladded bar and the turquoise colored dainty chairs brings a needed balance to the color scheme. A combination of the exposed ceiling with cement finish, highlighted by this moulding in pink gives off a contrast that is understated yet very sophisticated. Key Concept's installation which are made of these copper painted palm leaves suspended and scattered all throughout the ceiling void became an ingenious addition.

A carefully crafted display of accessories is the main feature of the store, showcasing the constantly innovative collection of FMM. It is displayed like jewellery that gives off this highly desired perception of a piece. This, with the adjacent crafted snacks and coffee bar sparks an inspiring social conversation for customers and the like.