bda_030_Locauto Rent Point.

Restyling new rent a car point. Italy

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The restyling proposal stems from the need to characterize and improve, both on a functional level and in terms of image but with low budget, the Locauto Rent point in Florence.
Taking advantage of the characteristic elements of the company, color and logo, as much as the aesthetic taste of the owner of the agency, we tried to create a recognizable place of the brand - with some iconic and reusable elements - as well as complete or better "customize" with elements that can also express the personality of the manager, escaping the normal logic of "franchising", and at the same time not losing the recognizability of Locauto.
The functional elements - reusable - are the entrance bench that unites the umbrella stand with the first hostess reception desk, making the whole a unique design object rather than three distinct elements.
Simple objects and shapes therefore create the area of ​​"waiting with joy" before being able to access the operators and collect the car keys. Operators will use a new and more welcoming 3 meter wide desk. Desk / desk that thus divides the public area from the "private" area.
The use of the logo - even nicely with the elephant that walks over the pana - and the colors of the brand play in hitting the customer. Little gimmicks - the white circle surrounding the split of the air conditioning - try instead to link the technical elements already present in the overall design of the restyling.
There are two monitors, one posi- tioned vertically and functionally, located behind the Hostess station, and one of entertainment will be above the passage for the operator area.
The elements that most personalize and characterize the environment, following the manager's taste, are the lights and part of the entrance area. With the idea of ​​expressing a certain idea of ​​"domesticity" and personality. The precious incoming lamps (AIM by Flos) and the fabric cylinder (Bartalini Lampadari) together with the "tartan" decoration embellish and warm the waiting room. Simpler yet equally functional lights are provided for the part of operators who can count on ideal lighting conditions. Lights, placed 4 meters high on the ceiling of the double volume, will illuminate the background wall branded using paints and stencil masks.
A further touch of personalization and of the environment is given by the flooring in plastic laminate type parquet.

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    The restyling proposal stems from the need to characterize and improve, both on a functional level and in terms of image but with low budget, the Locauto Rent point in Florence.Taking advantage of the characteristic elements of the company, color and logo, as much as the aesthetic taste of the owner of the agency, we tried to create a recognizable place of the brand - with some iconic and reusable elements - as well as complete or better "customize" with elements that can also express the...

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