Oia Council – Identity | Yarza Twins
Vigo / Spain / 2016
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Oia Council
Oia is a small paradise town in Galicia, Spain, located in a mountain with breathtaking views of the Atlantic ocean. This area of Spain is characteristic for its beauty, food and beaches, but mostly, because it hasn't been discovered yet by tourists.
The council approached us to design the identity for their tourist department, emphasizing on the potential of their outdoor activities (surf, St. James Way, camping...), gastronomy and traditions (Seafood, marking of wild horses, food fairs...) and their historical spots (Their monastery, castros and thousands of prehistoric petroglyphs), but with consideration to the lack of official photography to be used, they definitely wanted to place Oia on the map.
When creating the brand, we wanted to highlight that anyone can feel part of Oia when visiting, and so we stacked the name vertically and made the logo look like a rag doll that could be personalised freely by anyone and that could be transformed into the different activities available around, we wanted to create a minimal identity to keep it in line with the fact that Oia is a very small town, and so, we limited the design elements to its essentials, the logo, the typeface and the neon green that reflects the green beauty of this natural region that plays with each other to create a complete set of branding.
The copywriting for advertisement contrasts with iconic quotes of cities around the world, adapting them to a town that allows you to disconnect from the bustle of your city.
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Oia CouncilOia is a small paradise town in Galicia, Spain, located in a mountain with breathtaking views of the Atlantic ocean. This area of Spain is characteristic for its beauty, food and beaches, but mostly, because it hasn't been discovered yet by tourists. The council approached us to design the identity for their tourist department, emphasizing on the potential of their outdoor activities (surf, St. James Way, camping...), gastronomy and traditions (Seafood, marking of wild horses,...
- Year 2016
- Work started in 2016
- Work finished in 2016
- Client Oia Council – Spain
- Status Completed works
- Type Government and institutional buildings / Embassies / Town Halls / multi-purpose civic centres / Post Offices / Urban development plans / Neighbourhoods/settlements/residential parcelling / Restoration of old town centres / Adaptive reuse of industrial sites / Landscape/territorial planning / Feasibility Studies / Apartments / Single-family residence / Multi-family residence / Social Housing / Country houses/cottages / Office Buildings / Tower blocks/Skyscrapers / Business Centers / Corporate Headquarters / Offices/studios / Factories / Industrial facilities / Bars/Cafés / Pubs/Wineries / Restaurants / Interior Design / Custom Furniture / Lighting Design / Graphic Design / Advertising / Photography / Web Design / Law Courts / Military barracks, police and fire stations / Student Halls of residence / Modular/Prefabricated housing / Urban Renewal / Yacht and vehicle design / Strategic Urban Plans / Metropolitan area planning / Lofts/Penthouses / Wineries and distilleries / Art studios/workshops / Furniture design / Product design / self-production design / Chalets, Mountains houses
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