Zenith Fashion | Rptecture Architects

Zenith is an Australian fashion retailer specialising in high end street wear. Their flagship store, located on Bourke St within the Melbourne CBD, boasts an understated industrial interior; reflecting a minimalist, curated approach to fashion. The sophisticated nature of the interior emphasizes the exclusive, coveted nature of their merchandise.

By using a paired back materials palette of concrete, marble and copper, the interior reflects the luxurious products stocked within. The main objective for the interior of the store was to provide the perfect backdrop for an exclusive, high-end shopping experience.

One of the key features within the store is the grey French plaster used on the all of the walls. The subtle texture is juxtaposed and therefore enhanced by the glossy, shiny nature of the marble and rose gold metal highlights.

The intended customer joinery is one of extreme luxury. A small store footprint enables a high-end intimate experience - allowing for the exclusive products to shine. Specially designed rose gold shadowboxes, and "jewelry boxes" guide the customer around the store - luring them from one product to another - displayed in a way which makes them feel exclusive, and highly coveted.