In fact, the whole building presents an architectural composition rich of peculiarity and, especially in the lowest part, it is identified by an interlaced metal chain that wraps the external covering of the two commercial floors. The volumes on the upper floors are untidily decomposed, as what happened for the city of Teheran, where the disorder and plurality of materials have characterised its identity and development. The geometry of the metal, not only design order according to combinations of visible geometric forms, rules the textures disposition and fixes the proportions.
The external wrapping is enriched by different materials, as the Iranian black stone, the glass, the metal. They alternate and lay upon themselves, identifying the destination of the floors. The Iranian black stone, the residential wrapping, becomes the private world where the families bring themselves together. The glass, as a symbol of light and transparency, transforms the building in a zillion of continuous moving combinations. The sheet metal, that covers a blind side of the building (which isolates the patio garden), is constituted by an illuminating system combined to a multimedia effects.
Thus, the building wants to get rich of the colours multiplicity typical of the philosophy inside the Benetton Group.
A zenith light cone, from the top of the building, breaks to the ground floor, characterising the patio garden where there are the commercial spaces and the offices. Moreover, the blind wall, that overlooks on the patio garden, is characterised by a vertical green.
The building has two distinct entrances, for the residential (sited at the upper floors) and for the commercial area, respectively. It is consisted by a crystal wrapping that converges inside the patio garden, where there are two lifts, one for the 1st floor (where some shops are sited), one for the offices at the upper floors. Moreover, these lifts connect the four underground levels, whereof three as parking, while the underground level -1 as storage.
The project is distinguished by hided signs of the Iranian culture and elements with a strong innovative character; outlined by an environmental sustainability conscience
The project is identified inside the meaning of Tehran (“going downwards”). The main focus is the union between materials and untidiness.In fact, the whole building presents an architectural composition rich of peculiarity and, especially in the lowest part, it is identified by an interlaced metal chain that wraps the external covering of the two commercial floors. The volumes on the upper floors are untidily decomposed, as what happened for the city of Teheran, where the disorder and plurality...
- Year 2009
- Client Benetton Group
- Status Competition works
- Type Apartments / Office Buildings / Business Centers / Corporate Headquarters / Shopping Malls / Showrooms/Shops / Interior Design / Custom Furniture / Lighting Design