UPC Shops

Shop concept

In the course of expanding the portfolio to include mobile telephony, UPC commissioned destilat to develop a new shop concept. UPC's own shops in Vienna, Graz, Klagenfurt, Innsbruck, Wiener Neustadt and Dornbirn were renovated between 2015 and 2018.

The aim of the new corporate architecture concept is to encourage customers to visit the UPC shops and to bring the brand and product world to life in the UPC shops and bring them closer to the customer.

The scenery of the new shops is embedded in a very neutral setting.

White, functional furniture for service and flexible product presentation elements that accommodate the different attachments such as TV screens, boards for mobile phones, showcases, the UPC offers and other accessories. The generous presentation of the UPC brand is matched to this by graphic elements. Two different types of consoles were developed to improve customer usability. On the one hand, a sitting desk, which is used in the service shops, and on the other hand, a standing desk, which is available to the sales staff.

The new shop concept emphasizes the dynamism and complexity of the UPC world and emphasizes the brand values.

The brand image, the products and the values ​​of UPC are staged emotionally via the communication concept in the room in order to create a diverse world of experience and to reflect the company philosophy. The new shop design creates an optimal brand presentation and a high recognition value and conveys the innovative multimedia world of UPC.