Peuterey - Kid | Area-17 Architecture & Interiors

As it entered the Chinese market, Peuterey opened a boutique dedicated to the youngest – “Peuterey Kid” – in addition to the main brand’s store. They are both located in the Takashimaya Shopping Mall, a mall managed by Japanese investors in Shanghai, devoted to a niche public in the wide fashion market. Velvety and luxurious fabrics define soft surfaces that pleasantly contrast the neat geometry of display units. Luscious drapes works as a warm and precious background to the whole environment as well as focal point. The palette of pale, warm neutral tones of the interiors makes the colorful brand’s collection stand out as the true protagonist of the space. Area-17 acted as the project manager for Intrapresa S.r.l.