Diadora Bright Store

temporary installation Rome / Italy / 2016

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Diadora Bright Store is a temporary installation (from 11.03.2016 to 01.04.2016) commissioned by Suede, a famous sneaker store in the ancient neighbourhood of Monti, really close to Coliseum, in Rome. 


Light structures, fresh colours and natural materials combined with technical fabrics (taken for the world of streetwear) create the perfect environment for presenting all brand's new models for this "make it bright" campaign, with a continuos reference to the historic Diadora logo in the use of round forms.


Along the walls, round wooden sticks assembled with natural rubber bands become castle-like shoe display structures. Sneakers lay down on green and blue coloured mesh fabrics, basic apparel is hanged on a rail among them.


On the other side, two "ripstop" drapes show hidden shelves through a central hole, as enlightened by a big round spotligh.


In the middle of the space a path composed by low green mdf stools, small wooden structures and fern plants.

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    Diadora Bright Store is a temporary installation (from 11.03.2016 to 01.04.2016) commissioned by Suede, a famous sneaker store in the ancient neighbourhood of Monti, really close to Coliseum, in Rome.  Light structures, fresh colours and natural materials combined with technical fabrics (taken for the world of streetwear) create the perfect environment for presenting all brand's new models for this "make it bright" campaign, with a continuos reference to the historic Diadora logo in...

    Project details
    • Year 2016
    • Work started in 2016
    • Work finished in 2016
    • Status Temporary works
    • Type Exhibition Design / Showrooms/Shops / Interior Design / Custom Furniture / Exhibitions /Installations / Furniture design
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