Commercial Space JAPR | Nuno Adão Pinto

Concept: CONCEPTUALISE A COMMERCIAL SPACE AND AN IMAGE STRATEGY THROUGH GRAPHIC COMPOSITION.  

Context: Seeking to affirm itself in the insurance market and redefining its marketing image accordingly, an insurance company presented us with the challenge of (re)defining the commercial space that will be the guiding thread of the image and organisation of the company.

Programme: The commercial space is located in a multi-family residential building on the expanding northern zone of the city of Ponta Delgada, a new area of commerce and services.  With a commercial area of 69m2, a architectonic plan was formulated that proposes 3 work stations + small meeting room and a reception area. The open-space translucent office enables a visual relation between clients and collaborators and fosters trust and transparency in this new insurance company. 

Strategy: The first step in our strategy was the development of the company's logo. A perfect triangular geometrical form was utilised, suggesting a lasting and loyal relationship with clients. A graphic composition and a stimulating visual pattern was thus created for an eminent architectural space.