Carrera Jeans

São Paulo / Brazil

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To create the brazilian stores concept for the brand Carrera Jeans we had the main inspiration in Italy - where the brand come from – however, keeping the young and contemporary aspects. The result was a balance between the Heritage architecture and a modern decoration, with bright accent colors in the furniture and the facade that reminds old lofts windows.


We also incorporated the bicycles as an icon. The idea came from the European lifestyle and from the link that Carrera Jeans has with the cycling, once it has been the sponsor for the Italian road bicycle racing for years. And it is still very relevant with the increased biker activism in Sao Paulo. That’s why we believe to reach an emotional connection between the Italian brand with the Brazilian consumer.              

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    To create the brazilian stores concept for the brand Carrera Jeans we had the main inspiration in Italy - where the brand come from – however, keeping the young and contemporary aspects. The result was a balance between the Heritage architecture and a modern decoration, with bright accent colors in the furniture and the facade that reminds old lofts windows. We also incorporated the bicycles as an icon. The idea came from the European lifestyle and from the link that Carrera Jeans has...

    Project details
    • Status Completed works
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