Marisol

Jaraguá do Sul / Brazil

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With 50 years of activity, Marisol brand has undergone a strategic renewal. One of the big bets was to intensify a new franchise network with the same company name, all units with the store concept developed by FAL DESIGN ESTRATÉGICO.


Focused to materialize the brand’s essence in the store, we focused on the attributes that translate it: cheerful, comfortable, playful, curious and happy, with clothes and accessories for children between 0-12 years. As a result, the concept has a fun atmosphere without being childish or silly and reaches the status of a speak up store, with messages scattered around the store that talks to mothers through HQ balloons, those ones that are also easily recognized by children. Thus, the negative spaces are utilized to stimulate the purchase of indirect light and a funny language. Welcome to the first Marisol Happy Age!

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    With 50 years of activity, Marisol brand has undergone a strategic renewal. One of the big bets was to intensify a new franchise network with the same company name, all units with the store concept developed by FAL DESIGN ESTRATÉGICO. Focused to materialize the brand’s essence in the store, we focused on the attributes that translate it: cheerful, comfortable, playful, curious and happy, with clothes and accessories for children between 0-12 years. As a result, the concept has a...

    Project details
    • Status Completed works
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