Casa Bauducco

São Paulo / Brazil

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The scope of this work was to create a concept for a real “Italian Forneria”, a place where people could learn how to appreciate and buy special Italian bakery recipes, home made style. We focused on the image of a first class food industry that wanted to bring to the public the concept of a small gourmet grocer, that carries it’s name and tradition. 


Being so small (650 sq feet) the layout promotes a free flow that allows the customer to browse freely between tables and wall shelves. There is a sales counter located in the back of the space for transactions and a coffee bar to draw the patrons past all the key products/displays. The seating was located outside to reinforce the European cafe look & feel. 


“Casa Bauducco” is using it’s nostalgic heritage and all the five senses to bring alive the Italian culinary craft. The Bauducco name, the interior design, materials, finishes plus the decoration with culinary products and kitchen utensils clearly enhances the “home made” proposition and the “love and care” that needs to be attached to the design concept. The abundance of tasty merchandise, carefully displayed on the fixtures do the rest. Pictures, storytelling, hand writing, recipes, communicate a warm, personal and authentic chronicle of the Bauducco’s family. The packaging by its own design and mass display serves the dual role of way finding

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    The scope of this work was to create a concept for a real “Italian Forneria”, a place where people could learn how to appreciate and buy special Italian bakery recipes, home made style. We focused on the image of a first class food industry that wanted to bring to the public the concept of a small gourmet grocer, that carries it’s name and tradition.  Being so small (650 sq feet) the layout promotes a free flow that allows the customer to browse freely between...

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