Maserati VIP Lounge

Running Lights Beijing / China / 2014

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1 Love 1,589 Visits Published

DEDODESIGN architects have built a sumptuous multifunctional space where clients lounge at their leisure during their visits to the Maserati showrooms and workshops.  


A continuous dynamic light installation that runs through the spaces like a Formula One racing circuit joins together in a dynamic way a golf-simulator playground, a movie theatre and a lounge bar. The color of the lights can be adjusted to match the mood of the various events that take place at the showrooms.


Additionally, the Maserati VIP Lounge areas showcase the newest car models as well as three corner spaces devoted to customize car configurations where clients can choose the finishing details of their automobile and visualize these on a large touch screen. These corners can be left open or shut closed by remote-controlled fabric screens for enhanced privacy.


The lounges are designed so that Maserati staff and clients can enjoy a leisurely yet exciting environment: the experience of acquiring a car is completely revolutionized.


Credits and copyrights for the project should go to the following people:


Team: DEDODESIGN


Partner-in-charge: Nunzia Carbone


Project leader: Luigi Arcadu


Team members: Nunzia Carbone, Luigi Arcadu, Tomas Leblanc


Photo credits: Jan Siefke

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    DEDODESIGN architects have built a sumptuous multifunctional space where clients lounge at their leisure during their visits to the Maserati showrooms and workshops.   A continuous dynamic light installation that runs through the spaces like a Formula One racing circuit joins together in a dynamic way a golf-simulator playground, a movie theatre and a lounge bar. The color of the lights can be adjusted to match the mood of the various events that take place at the...

    Project details
    • Year 2014
    • Work started in 2014
    • Work finished in 2014
    • Client Maserati
    • Status Completed works
    • Type Corporate Headquarters / Exhibition Design / Showrooms/Shops / Interior Design / Custom Furniture / Lighting Design / Furniture design
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