The Philipp Plein PAVILLION | Jessica Tesi

This project was about the project of an area of Novoli (north of Florence), where is situated a big EXPO with all the famous stilysts pavillions. The Philipp Plein PAVILLION is an exposition building that contais the Philipp Plein store, an exposition area for the shows and a caffè where the visitors can relax during the visit of the pavillion. The architecture is inspired by the organic shapes found in nature, wich differ greatly from the rigorous and rational Euclidean geometry. Fluid shapes and curves lend much to the representation of a stylist as eccentric as Philipp Plein. Inside the Pavillon architecture blends with the furniture becoming one surface declined in different aspects.