Sushi Hub QVB | Rptecture Architects

A unique twist to Japanese architecture is brought to life with Sushi Hub's  brand new store in the Queen Victoria Building (QVB) in Sydney. With a key focus on consolidating the design with arcade's Federation Romanesque architectural features, the project transcends the perceived barriers between shop and shopping centre. The design responds to a unique tenancy footprint that navigates a curved frontage, culminating with a focal point in the shopping centre. This highly trafficked node is characterised by distinctive Grand Victorian inspired tiles, which have been laid across the walkway to form QVB's logo.

With an artistic take on the ravenous waves of Japan's seas and its mountainous topography, the concept creates a notion of dynamism through a timber dowel feature wall.  Two sets of undulating waves harmonise together to draw the eye towards the front counter, whilst the faux basalt panels serve to create a sense of natural texture, bringing the curve of the wall to life. The earthy tones of the stone and timber have been set against the black elements of ceiling and walls, allowing the multiplicity of curved planes to stand out.

The design has elevated the usage of corporate signage by assimilating Sushi Hub's corporate logo into the language of the store. The fish scales have been routed into black aluminium panels, with timber used as a means of highlighting the logo derived pattern.  This pattern has been diffused along the contour of the store, responding to the existing tiles. This gesture strengthens the relationship between the shop and its historic context by creating a dialog between the old and new.