Bathroom Showroom | Joanne Scott

Concept design for the GWA Bathrooms and Kitchens display at Cass Brothers in Petersham, NSW

A television needed to be included to stream the companies promotional and instructional videos. The only wall available was surrounded on either side by large windows which, with the traffic that was visible beyond, created a lot of visual 'noise'. An eye catching wall finish was used to focus the audiences attention onto the television screen.

The company wanted to make it easy for customers to pick products that were aesthetically paired. The design concept was therefore based on telling a design story with each of the panels displaying a different collection of products.

The panels were designed around the idea of presenting pages from a book. Each design story was framed in black to create a visual separation from it's neighbour and to highlight its distinct aesthetic.