E&S Trading Showroom | Joanne Scott

A large bathroom display in a brand new showroom. The location of the display was in a back rear corner with a small opening visible from the front of the showroom. To attract customers to the display we made sure that the outwards facing surfaces were eye catching. The drawer fronts of the tapware display in bright red acrylic and used a graphic black and white wall paper on the back display. Mirrors were used along the back wall to allow customers to 'see themselves' with the products.

On the farthest wall we included a conceptual sketch by the manufacturer's design team, blown up and made into an adhesive wall decal. The image was used to illustrate the thought process and workmanship of the products in the display and thus allowed them to be viewed more like pieces of art than mass produced consumer goods.

Products were displayed on neutral pods so as to not detract from the quality and detail of each piece. They were also displayed in harmonious pairings to allow consumers to see which go with which.

The premium ranges of tapware were housed and framed in rectangular cut outs. The cut out were positioned in a non-uniform pattern to give interest to what would otherwise be a lot of solid black space. Each cut out was individually lit to highlight the products it contained.