Shop Jack Vartanian | Triptyque Architecture

The shop "flagship store bela cintra", real spearhead of the Jack Vartanian spaces, is located at the Jardins district in São Paulo, Rua Bela Cintra, 2175. The proposed project of the store is the new construction of a shop and a reception and product launch area with a terrace on the top floor.

The new identity of the retail spaces is marked by sophisticated walls in pleated, color graphite. The pleated echoes the process of stone cutting. The graphite, meanwhile, reminds us of the material purity, its rawness and authenticity. In this space with a strong personality, the jewels are housed alone or in moving parts, "lapidated" in a box.

The exhibition principle highlights, therefore, the creations through a strong exhibition concept, forbidding a visual overlay of the works, such as in a real art gallery.

The fineness and precision of the signature are marked by the work over the amazing contrast between the raw material and light, with its climax lying on the enhancement of the creations and optimization of the brightness and beauty of the stones.  A blink to the goldsmith work of the creator.