Dow Gallery Walk | Pentagono Estudio
A creative exhibition design for Dow Chemical's product showcase Mexico City / Mexico / 2014
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DOW Chemical was looking for an explicit way to implement the concept of cross-marketing and avoid confusing their clientele throughout the presentation of their products.
Pentágono Estudio deeply analyzed Dow’s 5 specialized market platforms: Infrastructure, Consumism, Automotive, Energy and Food Value Chain. Afterwards, we designed an integral experience that visually displayed these products and materials and their presence in our daily lives.
The Gallery Walk Experience is comprised of 4 specially designed scenarios that make use of a colour palette, icons, illustrations and posters to showcase Dow’s clientele the diversity and technologies in which the company is involved.
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DOW Chemical was looking for an explicit way to implement the concept of cross-marketing and avoid confusing their clientele throughout the presentation of their products.Pentágono Estudio deeply analyzed Dow’s 5 specialized market platforms: Infrastructure, Consumism, Automotive, Energy and Food Value Chain. Afterwards, we designed an integral experience that visually displayed these products and materials and their presence in our daily lives.The Gallery Walk Experience is...
- Year 2014
- Work started in 2014
- Work finished in 2014
- Client Dow Chemical Mexico
- Status Completed works
- Type Office Buildings / Corporate Headquarters / Exhibition Design / Graphic Design / Exhibitions /Installations
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