Kuoni Amsterdam | Dreimeta

In the years 2007 and 2008 the old-established traditional Swiss tourist brand Kuoni under- went a complete relaunch. Due to their rela- tively radical commitment to a highly modern brand image it was necessary to reconceive the Kuoni travel stores in the major cities of the world. The design used for these flagship stores set an international benchmark in the travel sales business.

 Our client: One of the leading travel agent worldwide

With over 100 years of corporate tradition Ku- oni is a worldwide synonym for high-quality travelling. The Swiss travel agent with its nu- merous branch office is present throughout the whole of Europe and, as one of the largest corporations on the international travel mar- ket, has set new benchmarks with its thorough brand relaunch.

Our task: Develop a design language for the flagship stores.

With a room height of 4.5 metres, Amsterdam set clear parameters for a very unique interior concept. The Kuoni look here is a mix of spe- cially developed designs and authentic finds.

Inspired by the large-scale glazing we came up with the idea to make a shelf system, a so called mood wall. The mood wall equals an over-sized, 12 by 4.5 metre showcase, which shifts the inspirational area partially to the outside. That way, shoppers capture Kuoni‘s creative image even when just passing by. The concierge desk is made of rattan wicker which creates a warm and exotic atmosphere. We chose triangular-shaped consulting tables which makes planning a trip with the customer easier across a corner. Two large silk lampions hanging over the tables accentuate the area. There is a separate room which is ideal for events for up to 30 persons. The two VIP rooms, a special feature at the Amsterdam flagship store, are entirely in the spirit of Kuoni‘s premi- um positioning as they offer a highly private atmosphere for planning journeys.