Camper store on Montenapoleone | Kengo Kuma and associates

Kengo Kuma designed his first Camper store in Milan as part of the Camper Together project. Located on Via Montenapoleone, one of the most famous and elegant streets in Milan, the store has been designed with the simplicity of the great masters. A simple grid of wooden boards, each about the size of a shoe, is multiplied to create a complex construction. Kengo Kuma explains that his preference for using wood is an attempt to recover some warmth and tenderness from the architecture.

“The duality which coexists between the simple and the basic, at first sight, and the complex and the sophisticated, is what fascinated Camper most about this design. And it’s precisely this dual attitude that we have tried to reflect in our project for this store”.