Saizeriya - Re-styling of restaurants' chain | Lorena Alessio
Higashi-Oume, Tokyo. First Prototype Tokyo / Japan / 2014
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Re-styling of Saizeriya restaurants. The project comprises a manual "Corporate Identity Guidelines" and a first prototype. Considering the number of the existing restaurants (more then 1,000) the renovation will take a period of time. The restaurant prototype has been developed for testing clients' appreciation, cost and quality control.
The project develops a new concept of Italian identity expressed through a re-interpretation of four main Italian landscapes and theirs colors: Mediterranean, olive tree groves, wheat fields, grape fields. A strong interrelation between graphics and architectural design helps to define a unique concept, a warm and fresh atmosphere in the ambient.
Coherent Graphics have been designed for wall and panel images, signages, and objects.
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Re-styling of Saizeriya restaurants. The project comprises a manual "Corporate Identity Guidelines" and a first prototype. Considering the number of the existing restaurants (more then 1,000) the renovation will take a period of time. The restaurant prototype has been developed for testing clients' appreciation, cost and quality control. The project develops a new concept of Italian identity expressed through a re-interpretation of four main Italian landscapes and theirs colors:...
- Year 2014
- Work started in 2014
- Work finished in 2014
- Status Completed works
- Type Restaurants / Interior Design / Graphic Design / Building Recovery and Renewal
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