Plusfresc Supermarket | pep valls

A new concept in food distribution.

We dedicate a significant portion of our time to daily shopping and throughout life we spend many days and even months, inside a supermarket. Therefore, we have created and designed the new Plusfresc supermarket model to make that experience as much enjoyable as possible. It is the flagship store of a supermarket chain with 70 stores whose claim is “The super that loves you”.

The shopping experience. A holistic concept / A differential model.

A pretty different space, which really "communicates" with the client who perceives a new shopping sensation and feels that he is in a place completely thought for him. This new supermarket concept uses an advanced visual language in line with some other models in the commercial distribution.

A contemporary atmosphere has been created combining raw materials like concrete, that we found in the existing columns, with others with a highly polished finishing ceramics. We kept the ceiling free with all the facilities at open sight with an industrial general lighting and a technical ones over the products.

Natural materials have been used for the coverings. Wood commonly used by local fruit producers was conveniently adapted to paint the signage over it.

Our aim is to achieve that the customer feels comfortable while doing an assignment which has not got any magic by itself.

The project team members were: Pep Valls, Ramon Enrich, Albert Mateu, Mireia Sala and Carlos Mascó.